Innovation is behaviour

The diffusion of innovations means diffusion of new behaviours. And that's my meaning of life. Among some others.

And one of the purposes of this BLOG is to persuade the world that if we don't see that new products aren't what is being spread, but the use of these products, we are for ever doomed to fail.

Innovation means using. And use means new behaviour.

Inventions are used to create or boost innovation. They are not similar to innovation. That's another point.