The power of norms

One of the toughest bottlenecks in the process of changing people's behaviors is the current norm. What is perceived as normal can effectively kill your idea if you don't find support for it with strong opinion leaders and envangilists.

And the strongest norm-builders, and norm-keepers, are the media. There for it was so nice to see the fresh take today on the Swedish version of Computer World, Computer Sweden (only the paper issue). As a celebration of the international womens day (tomorrow) their Monday issue only features women. Not a man in sight.

And you know what - it feels pretty normal.