Bag ladies beware!

What job does a fashion handbag do that makes women pay from $500 to eternal amounts when they could have bought a similar one for less than $50?

Well, it's not quality, even if that certainly is much better than the ones you'll find at Target och Walmart. It's about expression. A fashion handbag expresses wealth, style, modernity and of course beauty. But it does also express "being-in-the-know" - "I know what's hot right now".

For the latter job, now there is an innovative solution if you don't want to spend amounts equivalent to what some peple earn, every month: Subscribe!

At www.be-a-fashionista.co.uk you can choose between four different programs starting at £29 a month. For that price you can exchange handbags monthly which assures you to stay on top of the trends while not having to dig too deap in the very bag only to afford it.

The concept is another great example of how products actually can turn into services and provide functions to people rather than pure materials. If expression is what you want, expressions is what you will get. Be-a-fashionista provides the tools.

But will they be succesful? That depends of course on weather this is a behavior people are prepared to incorporate in their lives. And if Be-a-fashionista will be successful to dissiminate that behavior.

But after all: £29 for a fashion handbag, who can resist?