Hope on Madison Avenue

If it's something I hate about viral and buzz marketing, it's the assumption that this would lead to the death of advertising.

There's a lot of bad advertising out there.There's also a lot of good advertising leading to nothing, because awareness wasn't what made the difference. Not doubts.

But there's also some good advertising supporting companies and products where a good or mediocre brand really can make the difference of success or failure. If this advertising also can stimulate buzz or become viral: It can't be better.

As an animal-lover I couldn't just resist this Internet ad. I liked what I saw. I figured the brand. If I would look for a job I would be a customer.