Honda makes hydrogen less futuristic
Jim Motavalli of New York Times has been driving Honda's hydrogen car FCX for a week. An
d he gives us some interesting remarks, both when it comes to the characteristics of hydrogen driving, but also on how to make new futuristic products look less futuristic and more "now".
A small two-door hatchback with seating for four, it came with traction control, a CD player and even an automatic climate-control system. There may be fewer than two dozen of these cars in the world, but Honda went to the trouble of giving this one classy floor mats embroidered with the FCX logo.
It seems to make a lot of sence that making experimental products look experimental will cement our perceptions of the technology as, well eh - experimental. So how would we perceive it if it looked more contemporary?

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