Engineers - are they human?
Affecting people's behavior normally involves one of three E's: Engineering, Enforcement and Education. Being one of those who often are asked to fix the latter "E" I constantly get problems in my lap that really should have been solved by the former disciplines. Especially the first - engineering.
If engineers knew more about human behavior our world would be much happier. And although communications Pros would suffer from less work, the tasks we would be given then could do some good.
Just read this fabulous post on a situation from a life quite ordinary: Driving in and out from garages. Day out, day in people are getting annoyed only because no one cared to think about how people in fact behave. And when the creativity of annoyed people suddenly is discovered, who's sent there to fix it: Well, first comes the educators, and when that doesn't do, let's call the enforcement. Meanwhile the engineers are busy annoying somebody else. They just don' know it yet.

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