007 vs Kim

Are you James? Or, are you Kim?

To often I think marketers and PR people think they are Kim. They dream about the massive weapon that simultaniously will reach and affect a wide audience.

At Ivy we think James Bond is a better option. Or Modesty Blaise. With scarce resources they move fast and change their target groups from inside. That't the way to change the world.

If you´re unsure of who you'd rather be, go test your self here