(I can't get no) Satisfaction
This Summer C-Net provided us with the list of the 10 greatest dot-com flops. It's really amazing reading about something that never should be forgotten. How could so much money be invested in so ultimately bad business? And how could senior business people take so dramatically bad decisions? Such as:
- Employing 2,000 and expanding to 26 cities in three years (Webvan)
- Designing content that barerly no one could see on their screeens (Boo.com)
- Paying instead of receiving for every item sold, because of undercharging of shipping costs (Pets.com)
But the greatest riddle of them all is:
How could so many companies get funding when they didn't offer their customers any improvement? In most cases every venture capitalist could have surfed in on the web site and said: Sorry guys I can't get no satisfaction here.
Or isn't a life most ordinary something for a VC?
